The social media revolution has been with us for a while, and sites like Facebook have made sharing news, photos, and videos with family and friends as easy as a click. Facebook is also a powerful online educational tool, informing friends and followers about issues and organizations that are important to you and concerns that require urgent attention.
The KBI and IKF Facebook pages—one in English, one in Spanish—were first initiated in 2014. Since then, the English page has garnered more than 2,500 likes/followers and the Spanish page (for Iniciativa Kino para la Frontera, the name of the KBI in Mexico), more than 700. The posts on these pages include news stories, advocacy alerts, announcements, photos and reflections about recent activities. Because new information is posted several times a week, the pages are more current than the web site and more frequent than the newsletter.
Here’s how these pages become education and advocacy tools for the KBI and IKF. As those of you already active on Facebook know, our posts appear in the Facebook feeds of everyone who likes/follows the KBI/IKF pages. But when a FB friend “likes” a particular post (by clicking on that very familiar thumbs-up icon) or comments on it, their Facebook contacts also get to see the post in their feeds. Each click or comment can add hundreds of viewers to the audience for that post, and several can add thousands. Moreover, your comments help the KBI know what’s on your mind, and we welcome your feedback and thoughts.
In addition, KBI/IKF friends and followers can choose to share a post (that is, display it on their own FB wall or send it in a personal message to another FB friend) by clicking on the “Share” option. This reinforces the impact with a duplicate post, sometimes highlighted with a few introductory words by the person sharing. Each like, comment, or share can dramatically expand the online audience for the KBI/IKF, and in so doing, enhances our education and advocacy outreach.
Of course, decisions about if, how, and how much to participate in Facebook and other social media are very personal—not everyone wishes to dive deeper into the digital depths of modern-day life or, if they do, prefer to use these social media tools as a way to simply stay up-to-date with far-away family and friends. If you have a Facebook account, you may already be among our online friends, and we hope that you check in from time to time to see what we’re doing and learn the latest about the border. If you are considering becoming active on Facebook, please look for us, like our page, and follow our activities. It’s a quick and simple way to support the KBI and IKF, extend our online audience, and keep border and immigration issues at the fore in this important election year. With your participation, some computer time, and an occasional thumbs-up click, you can make a big difference.
FOR MORE INFORMATION: Check out the KBI and IKF Facebook pages as well as recently posted videos, including a new series called “Letter from a Deportee” and other KBI videos.
- KBI Facebook page: https://www.facebook.com/Kino.Border.lnitiative/?fref=nf.
- IKF Facebook page: https://www.facebook.com/KBI.migrantes/
- Videos: https://www.facebook.com/Kino.Border.lnitiative/videos/1221802431192651/.